*****If paying by check please make checks payable to: ASRI (in the memo please write CTP workshop) and send to ASRI, Attn: Tony Caparelli, 12 Sanderson Road, Smithfield, RI 02917*****
~Water Words that Work~
Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off.
Wednesday, February 21, 2018 | 9:30 am-4:00 pm
Warwick Public Library, 600 Sandy Lane, Warwick, RI
Part 1: The perils of preaching to the choir. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.
Part 2. The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.
Part 3. The Environmental Message Method, Steps 5 and 6. You will discover techniques for getting others to vouch for you, and you will learn how to scientifically measure how easy or difficult your writing is to read.
Updated in 2015 to include:
- Results of an in-depth national assessment that provides even deeper insight into what triggers environmental stewardship from everyday citizens
- Startling new findings on photos and logos
- Message approaches that conservation communicators can "borrow" from Amazon, Netflix, and other online powerhouses
- Tips on grammar choices that makes your readers mad -- and how to avoid them
~Combat Communication for Conservationists~
Sooner or later, the water will get hot and your reputation and success will be on the line. In this beginner-friendly workshop, you will to tell your side of the story during heated debates around rate increases, land management decisions, policy changes, lawsuits, legislation, and emergencies.
Thursday, February 22, 2018 | 9:30 am-4:00 pm
Warwick Public Library, 600 Sandy Lane, Warwick, RI
Part 1. The Public and Their Opinion. You will explore who can be persuaded, who can't, and how to take charge of the debate.
Part 2. Rules of the Game. Playing to Win. You will explore hot topics from the movers' and shakers' perspectives. Then you will learn the dos and don’ts of the influence game for government and nonprofit employees.
Part 3. The 5th Estate. Picking up where high school civics left off, you will discover the role that coalitions and associations play in influencing how “hot topics” turn out.
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Audiences: scientists, public officials, natural resources professionals, environmental educators, and anyone else interested in communicating environmental messages more effectively. 6 AICP credits available for each workshop.
Cost: Thanks to NOAA funding, we're able to offer these workshops for the very low price of $25 each! Lunch is included.
Contact: Jennifer West, jennifer@nbnerr.org, 401-222-4700, x 7413.
