Water Words That Work

Water Words That Work
Registration Begins
Last Day To Register
11/2/2017 8:40 AM
RIDEM, 235 Promenade St
Providence, RI 02908, US
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The last date for registration has passed.

This workshop has reached capacity; registration is now closed. If you'd like to be added to the waiting list please contact Jennifer West at jennifer@nbnerr.org or 401-222-4700, x 7413.

If paying by check please make checks payable to: ASRI (in the memo please write CTP workshop) and send to ASRI, Attn: Tony Caparelli, 12 Sanderson Road, Smithfield, RI 02917

Water Words That Work

A workshop with communication expert Eric Eckl

Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off.

Part 1: The perils of preaching to the choir. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.

Part 2. The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.

Part 3. The Environmental Message Method, Steps 5 and 6. You will discover techniques for getting others to vouch for you, and you will learn how to scientifically measure how easy or difficult your writing is to read.

Updated in 2015 to include:

- Results of an in-depth national assessment that provides even deeper insight into what triggers environmental stewardship from everyday citizens
- Startling new findings on photos and logos
- Message approaches that conservation communicators can "borrow" from Amazon, Netflix, and other online powerhouses
- Tips on grammar choices that makes your readers mad -- and how to avoid them

Audiences: scientists, public officials, natural resources professionals, environmental educators, and anyone else interested in communicating environmental messages more effectively! 

Cost: Thanks to NOAA funding, we're able to offer this workshop for the very low price of $25! Lunch is included.


Contact E-mail
$25.00 per Participant

© 2012 Audubon Society of Rhode Island
12 Sanderson Road, Smithfield, RI 02917 ~ 401-949-5454